What is a Fractional CMO?
A senior marketing executive who leads strategy, teams, agencies, budgets, and KPI reporting on a part-time basis.
Fractional CMO · Saudi Arabia & GCC
Fractional CMO in Saudi Arabia for Growing Companies
Executive marketing leadership. Without the executive salary.
A Fractional CMO in Saudi Arabia gives founders, CEOs, SMEs, and growing companies senior marketing leadership without hiring a full-time executive. The service combines a part-time CMO, outsourced CMO, executive marketing advisor, and Chief Marketing Officer as a Service model. It covers strategy, positioning, KPI reporting, budget discipline, agency direction, team leadership, and marketing-sales alignment.
Strategy first. Execution second. Numbers always.
One senior lead connecting direction, teams, campaigns, and business results.
24+Years of marketing leadership
2.7M+Customers reached through campaigns
90Days to a working marketing system
1Senior leader accountable for results
Direct Answers
What leaders need to know before hiring.
Who needs one?
Founders, CEOs, and growing companies needing senior marketing leadership before a full-time CMO makes financial sense.
What do you receive?
A marketing audit, positioning strategy, 90-day plan, KPI dashboard, agency direction, and executive reporting.
The Real Issue
You do not need more marketing activity. You need a command center.
Most companies already run ads, publish content, and pay suppliers. The weakness is rarely effort. The weakness is fragmented direction, unclear priorities, and weak accountability.
Marketing spend with no clear performance logic behind it.
Agencies producing work without strategic direction from your side.
Weak connection between marketing activity and sales outcomes.
Unclear positioning, offer, and audience focus.
Leadership unable to read marketing performance with confidence.
A full-time CMO salary your stage of growth does not justify yet.
The Operating Model
A CMO layer without the full-time overhead.
I plug into your business as a senior marketing leader. The goal is simple: better strategy, cleaner execution, and clearer decisions before more budget is spent.
01
Diagnose
Audit the current marketing setup: customer journey, campaigns, website, content, competitors, and supplier performance. You get a clear picture of what works, what leaks money, and what is missing.
02
Direct
Set the strategy, define priorities, align management, guide internal teams, and keep agencies focused on business outcomes instead of deliverables.
03
Measure
Build KPI discipline, a reporting rhythm, and performance reviews so leadership decides with data what to scale, fix, or stop.
The First 90 Days
A fixed roadmap. No vague promises.
Days 1 – 30
Full Audit & Quick Wins
Complete review of channels, campaigns, budgets, suppliers, and funnel. You receive an audit report, a priority list, and immediate fixes for the biggest money leaks.
Days 31 – 60
Strategy & Direction
Positioning, audience focus, channel strategy, and a 90-day campaign plan. Teams and agencies receive clear briefs and defined responsibilities.
Days 61 – 90
System & Reporting
KPI dashboard live. Meeting rhythm fixed. First executive report delivered. Leadership reads marketing performance in one page and decides with confidence.
Service Scope
What I lead inside your marketing function.
This is not a bundle of posts. This is senior leadership across the parts deciding whether marketing grows the business or wastes money.
01 — AUDIT
Marketing Audit
Website, channels, campaigns, content, offers, competitors, funnel, reports, and current suppliers.
02 — STRATEGY
Strategy & Positioning
Audience clarity, value proposition, channel strategy, campaign themes, and 90-day priorities.
03 — CAMPAIGNS
Campaign Leadership
Campaign planning, launch review, performance checks, optimisation, and scale decisions.
04 — REPORTING
KPI Reporting
Simple executive dashboards covering leads, conversion, campaign efficiency, and channel performance.
05 — TEAMS
Team & Agency Direction
Sharper scopes, clearer responsibilities, better briefs, and stronger follow-up with internal or external teams.
06 — REVENUE
Marketing–Sales Alignment
Lead quality, handover process, offer clarity, conversion logic, and stronger revenue visibility.
The Comparison
Three ways to lead marketing. One makes sense at your stage.
| Full-Time CMO | Agency Only | Fractional CMO | |
|---|---|---|---|
| Monthly cost | 40K–80K+ SAR plus benefits | Retainer per service | A fraction of a CMO salary |
| Sits on whose side | Yours | Their own | Yours |
| Owns strategy | Yes | Rarely | Yes |
| Directs agencies | Yes | No, they are the agency | Yes, and audits them |
| Executive reporting | Yes | Activity reports | Board-ready KPI reports |
| Time to start | 3–6 months to hire | Weeks | Days |
| Commitment | Long contract | Retainer lock-in | Flexible, scales with you |
Cost & Engagement
How much does a Fractional CMO cost in Saudi Arabia?
A Fractional CMO costs less than hiring a full-time Chief Marketing Officer, but more than a one-time consultation. The fee depends on company size, meeting rhythm, number of channels, team complexity, and the level of executive involvement required.
| Level | Best for | Typical involvement |
|---|---|---|
| Essential | Small companies | Monthly strategy and KPI review |
| Growth | Companies with teams or agencies | Weekly leadership and campaign direction |
| Executive | Leadership teams needing a CMO seat | Deep involvement, reporting, planning, and supplier direction |
Packages
Three levels of leadership for different growth stages.
Essential
For smaller companies needing structured guidance and a senior monthly view.
- Two strategy meetings per month
- Monthly KPI review
- Campaign and content direction
- Priority recommendations
- Monthly executive summary
Growth
For companies with teams or agencies needing stronger leadership and faster decisions.
- Weekly leadership meeting
- Quarterly growth planning
- Campaign optimisation oversight
- Team and agency direction
- Monthly executive KPI report
- Marketing–sales alignment sessions
Executive
For leadership teams wanting a CMO seat at the table and deep involvement.
- Embedded leadership presence
- Board-level reporting
- Annual strategy and budget planning
- Hiring and supplier selection support
- Full funnel and revenue oversight
Pricing depends on company size, channels, meeting rhythm, and execution support. We scope it after a short discovery call.
Deliverables
What lands on your desk.
Audit ReportFull review of channels, campaigns, budgets, and suppliers with a priority list.
Strategy DocumentPositioning, audience, channels, and campaign themes in one reference file.
90-Day PlanPriorities, owners, deadlines, and expected outcomes for each quarter.
KPI DashboardOne page. Leads, conversion, cost per result, and channel performance.
Monthly Executive ReportWhat worked, what failed, what changes next month, and why.
Briefs & ReviewsClear work orders for teams and agencies, plus quality reviews of their output.
Who This Is For
The right fit matters more than the sale.
Founders & CEOs
You run the business and marketing decisions land on your desk without a senior filter.
Growing SMEs
Revenue between 5M and 100M SAR. Marketing exists but nobody owns the outcome.
Companies with agencies
You pay suppliers but lack a senior person on your side directing and auditing them.
Pre-CMO stage
You need CMO-level thinking now, before a full-time hire makes financial sense.
The Leadership Behind It
Why Majed Abdulrahman Jan?
More than 24 years of marketing and commercial leadership, with experience building marketing functions from zero, directing teams and agencies, managing budgets, establishing KPI systems, and turning marketing data into executive decisions.
Built complete in-house marketing functions and teams from zero with clear roles and accountability.
Led strategy, budgets, agencies, suppliers, and integrated campaigns at director level.
Connected marketing with customer acquisition, sales, retention, and commercial growth.
Built executive dashboards and monthly reporting systems that turn data into decisions.
Bilingual leadership with Saudi and GCC market understanding and international executive standards.
Selected Leadership Impact
Evidence behind the leadership promise.
Selected outcomes from senior marketing and commercial leadership, presented without client-confidential details.
Marketing functions built
Established in-house marketing structures, roles, workflows, supplier management, and reporting discipline.
Customers reached
Led integrated campaigns and growth initiatives reaching more than 2.7 million customers.
Executive reporting
Built KPI dashboards linking marketing activity, customer acquisition, conversion, and management decisions.
Marketing and sales
Improved lead definitions, handover, follow-up, and commercial accountability across teams.
From fragmented activity to one accountable marketing system.
Challenge
Marketing activity, suppliers, and reports existed, but priorities, accountability, and the connection to sales were fragmented.
Leadership work
Audit, positioning, KPI framework, agency direction, campaign priorities, budget discipline, and executive reporting.
Outcome
Clearer ownership, stronger reporting, focused budget decisions, and a practical 90-day roadmap for execution.
Insights
Practical answers before you hire.
Guides for founders and CEOs on the Fractional CMO role, cost, timing, and performance accountability.
What Is a Fractional CMO?
The role, responsibilities, and the difference between a Fractional CMO, consultant, agency, and full-time CMO.
Read the guideFractional CMO Cost in Saudi Arabia
What determines the fee and how the model compares with full-time hiring or agency-only support.
Read the guideFractional CMO vs Marketing Agency
A clear comparison of strategy ownership, execution, reporting, and commercial accountability.
Read the guideDownloads
Practical templates for clearer marketing decisions.
Printable PDF resources for leadership meetings, team reviews, and supplier management.
Fractional CMO Service Profile
Service scope, first 90 days, deliverables, and engagement model.
View and download90-Day Marketing Plan
A structured template for audit findings, priorities, owners, and performance measures.
View and downloadExecutive Marketing KPI Dashboard
A monthly view linking leads, conversion, cost, pipeline, and revenue.
View and downloadMarketing Agency Audit
Review strategy, quality, paid media, reporting, commercial terms, and accountability.
View and download
FAQ
Direct answers to the questions CEOs ask first.
What is a Fractional CMO?
A senior Chief Marketing Officer working with your company part-time. You get executive-level strategy, direction, and accountability at a fraction of a full-time CMO cost.
How is this different from hiring an agency?
An agency executes deliverables. A Fractional CMO sits on your side of the table: setting strategy, directing agencies, auditing their work, and reporting results to leadership. I represent your interest, not a supplier's.
How much time do you spend with us?
It depends on the package. Typically between one and three days of focused involvement per week, with a fixed meeting rhythm and monthly executive reporting.
Do you execute or only advise?
I lead. Execution stays with your team or agencies, under clear briefs, deadlines, and quality control. Where a gap exists, I help you hire or select the right supplier.
How fast do we see results?
You see decision clarity within the first 30 days: audit, priorities, and a 90-day plan. Measurable performance movement typically shows within one to two quarters, depending on your sales cycle.
What if we already have a marketing team?
Even better. A capable team with senior direction outperforms a bigger team without it. I raise the standard of briefs, reviews, and reporting for the people you already pay.
How much does a Fractional CMO cost in Saudi Arabia?
The fee depends on company size, meeting frequency, team complexity, number of channels, and the required level of executive involvement. It is priced below a full-time CMO while providing ongoing leadership beyond a one-time consultation.
When should a company hire a Fractional CMO?
Consider this model when marketing activity exists but no senior leader owns strategy, budgets, agencies, sales alignment, and executive reporting, or when a full-time CMO is not yet financially justified.
Start Here
Speak with Majed Abdulrahman Jan about your marketing leadership gap.
Thirty minutes. You describe the business, I tell you where the leverage is and whether a Fractional CMO fits your stage. No pitch deck, no pressure.
Book a Free Consultation on WhatsApp
Email: info@majedjan.com
Phone: +966 50 463 2057
Jeddah, Saudi Arabia
Website: www.majedjan.com
LinkedIn: Majed Abdulrahman Jan