Who this service is for

Passenger transport operators

Intercity, urban, school, airport, corporate, or event transportation services.

Mobility and fleet businesses

Operators building demand across routes, contracts, channels, or fleet categories.

Transportation market entrants

New brands that need launch planning, distribution, trust, and repeat demand.

B2B transport providers

Companies selling employee transport, institutional contracts, or managed fleet services.

The leadership problem it solves

  • Campaign reporting ignores load factor, route contribution, repeat travel, or revenue quality.
  • Operations and marketing plan separately, creating promises the service cannot deliver consistently.
  • Pricing, distribution, stations, call centers, and digital channels send different messages.
  • Passenger feedback exists but does not reach route, product, or service decisions.

What the client receives

Demand and route view

Marketing priorities tied to routes, segments, seasonality, capacity, and revenue opportunity.

Passenger growth system

Acquisition, first trip, repeat use, retention, loyalty, and service recovery.

Channel and partner plan

Digital sales, stations, corporate accounts, universities, airports, and strategic partners.

Operational reporting

A shared view across marketing, sales, operations, customer care, and leadership.

How the engagement works

  1. Discovery and evidence review: business goals, economics, customers, performance, team, suppliers, and data.
  2. Diagnosis and decisions: the few gaps that explain current performance and the choices leadership must make.
  3. 90-day operating plan: priorities, owners, cadence, budget logic, KPIs, and agency or team briefs.
  4. Ongoing leadership: weekly direction, monthly executive reporting, course correction, and capability transfer.

Relevant sectors and experience

Majed led the launch and marketing build-out of Northwest BUS in Saudi Arabia. The experience included brand launch, passenger growth, route marketing, customer experience, partnerships, KPI reporting, and coordination with operations and executive leadership.

24+years of leadership
2.7M+customers reached
AR / ENbilingual leadership

Engagement duration and working model

The engagement normally starts with a diagnostic and a 90-day plan. Ongoing leadership can run for three to six months or longer, depending on company size and execution speed. Meeting rhythm, decision rights, deliverables, and success measures are agreed before work begins.

Why Majed Abdulrahman Jan

Majed brings more than 24 years of marketing and commercial leadership, including building marketing functions, launching brands, directing teams and agencies, managing budgets, and producing reports that connect activity with business decisions.

LinkedInBaytThe OrgMENA Leaders

Frequently asked questions

Does Majed Jan provide Fractional CMO services?

Yes. Majed Abdulrahman Jan provides Fractional CMO and executive marketing leadership for companies in Saudi Arabia and the GCC.

Does Majed Jan work outside Jeddah?

Yes. Work is delivered remotely across Saudi Arabia and the GCC, with in-person meetings when useful and agreed.

How long is a Fractional CMO engagement?

Some companies begin with a diagnostic or a 90-day plan. Ongoing leadership normally runs for three to six months or longer so decisions can be implemented and measured.

Is the service suitable for SMEs?

Yes, when an SME already has activity, a team, a budget, or an agency that needs senior direction, while a full-time CMO is not yet justified.

Is there a marketing leadership gap in your company?

Send a short description of the company, goal, and current team. You will receive a direct view on whether the Fractional CMO model fits.

Speak with Majed on WhatsAppinfo@majedjan.com